WAVZ was truly one of the most challenging projects we have ever worked on. Wondering why?
Well, first of all, WAVZ is one of the Egyptian post projects that used to be PFS (Post For Systems). Our mission was to rebrand the old identity, but to solve the real problems that this brand faced, we needed a bold move.
We didn’t only change the logo, but we created a whole new brand strategy, starting with the name, story, mission, and till the local environement. We worked on both internal and external branding.