VIM EV: A future forward brand engineered to stand apart.

The VIM EV project came with sharp pressure and high stakes. It was our first collaboration with the client and our first deep dive into the electric vehicle industry. With only a few weeks before their major activation event, the timelines were unforgiving. The client needed a brand identity that didn’t just meet industry expectations—it had to break them. We had to create something future-facing, human, and premium, all while aligning with the client’s evolving vision and carving out space in a rapidly growing, competitive market.

We dove headfirst into the unknown—three relentless weeks of market research, naming exercises, iterative design, and strategy alignment across the Middle East. Every asset, from the name to the car badge, was crafted to reflect the spirit of innovation. The identity was built around a balance between advanced design language and accessible clarity, helping VIM claim space as a local pioneer in the EV industry. The branding system we created was modular, scalable, and emotionally resonant, with a tone that could move easily from brochure to billboard to browser.

The VIM EV logo is a symbol of acceleration, innovation, and engineered clarity. At its core, the mark is built from angular geometry that mimics motion—clean lines cutting forward, like the silhouette of a car racing through time. The interplay between sharp edges and subtle curves creates a tension that speaks to precision and control.

The typography is modern and custom, shaped to feel like it belongs to the future but grounded in legibility. The “V” in particular anchors the logo with strength, resembling a wing or an electric bolt—both metaphors for power and propulsion. Meanwhile, the overall mark embraces the aesthetics of both automotive heritage and next-gen energy.

This identity doesn’t scream electric—it whispers premium. It doesn’t chase trends—it defines trajectory. VIM’s brand system is built to look iconic on a badge, bold on a billboard, and effortlessly fluid across digital platforms. More than a logo, it’s a vehicle for expression.

We designed a cohesive visual identity that powerfully reflected VIM EV’s bold and futuristic character, translating its spirit into every element — from business cards and tags to caps and t-shirts — creating a brand presence that felt alive at every touchpoint.

Every piece of VIM EV’s visual identity was thoughtfully crafted to mirror the brand’s innovative essence — blending boldness and modernity across stationery, merchandise, and marketing assets to deliver a unified and striking brand experience.

The interior moodboard we developed extended the brand’s essence into the physical space — built around sharp lines, futuristic tones, and a commanding visual language. Every interior element, from wall graphics to internal messaging, was designed to echo VIM EV’s bold character and turn the space into a living embodiment of the brand’s values and energy.

For VIM EV’s digital activation, we envisioned and executed a digital ecosystem that redefines the customer journey. The UI design embraced bold structures and a sophisticated color palette to convey strength and precision, while the UX strategy prioritized a fluid, effortless navigation experience. Every element — from the way the vehicles are showcased to the micro-interactions — was carefully engineered to immerse the user in VIM’s vision.
The website development itself followed the same philosophy of power and clarity, delivering not just functionality but an elevated brand experience that stands apart in the EV sector.

The brand launched with a striking presence, headlined by a highly successful activation event—now regarded as one of the biggest in the region. The new visual identity, especially the car badge, resonated powerfully with the audience and the industry alike, positioning VIM EV as a bold new player in the electric vehicle market.

The comprehensive market research played a pivotal role beyond branding. It provided the leadership team with deep regional insights into consumer behavior, competitive landscapes, and market entry strategies. This research became a strategic asset—guiding positioning decisions, product planning, and go-to-market strategy across the Middle East.