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The Brand Bang
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Brand Insights
Labubu’s Ascent: A Paradigm of Contemporary Branding and Cross-Cultural Impact
Labubu’s Ascent: A Paradigm of Contemporary Branding and Cross-Cultural Impact
When Branding Backfires: How the “e&” Ad Alienated Millions and Damaged Trust
When Branding Backfires: How the “e&” Ad Alienated Millions and Damaged Trust
Corona from Sweet to Sour: How the Coronavirus impacted the Coronas Company: A Case from Egypt and Colombia
Corona from Sweet to Sour: How the Coronavirus impacted the Coronas Company: A Case from Egypt and Colombia
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